My Favorite Marketing Campaign

   

MY FAVORITE MARKETING CAMPAIGN

  Personally, my favorite marketing campaign is Geico's running of the bulldogs. The ad was appealing because of the recent event that happened in Spain, which was the festival of Saint Fermin ,that included the running of the bulls. This is one of my favorite campaigns because everyone knows the event and for people that do not this ad gives the event exposure. Additionally, Geico put their own twist on the occasion by using bulldogs instead of bulls.The company also added bits of humor by acting terrified by the bulldogs when they were released, similar to the actual people during the festival. Using a popular event in an ad can be a perfect way to get more people to learn about a specific company because people who like the running of the bulls may be directed to Geico or vice versa. I liked this campaign because I am interested in the Spanish culture and this helped me learn more about what goes on there. In addition, I am also in love with any kind of dog. The overall message of this commercial was that the running of the bulldogs was surprising, but it was not surprising that someone saved money on car insurance.This ad fits well with the brand because Geico uses humor in almost all of their commercials which keeps the brand consistent with their content.