In the article by Elon Musk, he is changing the world by physically taking part and contributing to society. The article describes fascinating companies as ones that do not "just talk" they, "inspire, challenge, and move us. What the article means by this is that the company does not just advertise because that does not satisfy the needs of people. People do not want to connect with brands. They want to connect with each other. This is marketing genius because they are satisfying the needs of the customers before themselves. They explain this in 4 ways, "don't create ads. Create news, don't tell us what to think. Give us something to think about, solve a problem, and be a hero. Being a fascinating company ultimately means stand out from the normal and be different from the rest. This will give your company something to talk about and make it thrive in the business world.
A specific company that created a new idea of its time was PayPal. The development of this idea was incredible. It gave people the chance to send money over the internet with full security and safety. The idea of the company was an easier way to send money to online stores such as eBay, Amazon, Zappos, and other online merchants of the time. The innovation created another portal to send money through rather than the means of snail mail. This company is "fascinating" because the product helps the customer that uses it for the better and would fully help the customer before the company itself. The product helps the person first because the brevity of spending money online is much shorter than going out and spending it in stores. The company also relates to the solve a problem category, they solved the problem of sending money through the mail. Additionally, since the creation of this company they have become one of the primary methods of online payment. The aspects of this company were already genius to begin with because it was such a huge innovation of its time. The additional aspects really made the product stand out and progress in business and marketing.
A more recent company that has been flourishing in the technological side of business is Tesla. This brand innovated many unique and efficient cars that are so different from the average vehicle. This brand could be displayed as "fascinating" because the futuristic and high technology innovation sets the bar for any similar car. When you look at a Tesla brand car you think, how does it do that? Or why can't all cars be like that? Features on this car include automatic parking, driving, and many other futuristic features, which keeps the product on your mind and if a person spoke about it, more exposure for the company. This type of car also solves a problem because it is an electric car which saves fossil fuels and the earth from pollution. Electric cars also save tons of money because you are not paying the fluctuating gas prices. The innovations and overall development of this company make Tesla a top notch company that continues to progress. The ideas and features in/on their vehicles change the game for all competing car companies and make a statement on the car industry.
A specific company that created a new idea of its time was PayPal. The development of this idea was incredible. It gave people the chance to send money over the internet with full security and safety. The idea of the company was an easier way to send money to online stores such as eBay, Amazon, Zappos, and other online merchants of the time. The innovation created another portal to send money through rather than the means of snail mail. This company is "fascinating" because the product helps the customer that uses it for the better and would fully help the customer before the company itself. The product helps the person first because the brevity of spending money online is much shorter than going out and spending it in stores. The company also relates to the solve a problem category, they solved the problem of sending money through the mail. Additionally, since the creation of this company they have become one of the primary methods of online payment. The aspects of this company were already genius to begin with because it was such a huge innovation of its time. The additional aspects really made the product stand out and progress in business and marketing.
A more recent company that has been flourishing in the technological side of business is Tesla. This brand innovated many unique and efficient cars that are so different from the average vehicle. This brand could be displayed as "fascinating" because the futuristic and high technology innovation sets the bar for any similar car. When you look at a Tesla brand car you think, how does it do that? Or why can't all cars be like that? Features on this car include automatic parking, driving, and many other futuristic features, which keeps the product on your mind and if a person spoke about it, more exposure for the company. This type of car also solves a problem because it is an electric car which saves fossil fuels and the earth from pollution. Electric cars also save tons of money because you are not paying the fluctuating gas prices. The innovations and overall development of this company make Tesla a top notch company that continues to progress. The ideas and features in/on their vehicles change the game for all competing car companies and make a statement on the car industry.
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